Most teams shopping for log monitoring are actually shopping for two different products and calling them one thing. The first is operational log monitoring: collect events from servers and containers, search them when something breaks, alert on error patterns. The second is log analytics: full-text indexing, parsing pipelines, a real query language, long retention, and sometimes SIEM. Tools in the second class cost an order of magnitude more than the first, and most shortlists mix both without noticing.
The other mistake is pricing by the headline per-GB ingest rate and ignoring what the bill actually depends on. Retention, indexing volume, and search volume are frequently metered separately from ingestion. A cheap ingest rate with expensive indexing is not cheap.
Three dimensions decide most outcomes in this category:
- Search depth. Grep-style search over raw logs answers “show me the errors.” A query language like SPL, LogQL, or Elasticsearch Query DSL answers “aggregate error rates by service version over 90 days.” Know which question you are paying for.
- Cost model. Per-GB ingest models scale with your noisiest service. Per-node models scale with fleet size, which grows more slowly and more predictably.
- Correlation. A log entry next to the metrics from the same second is worth ten log entries in a silo. Tools that unify logs with metrics shorten triage; tools that isolate logs lengthen it.
One ground rule for this page: we do not quote competitor list prices. Per-GB rates, retention tiers, and enterprise discounts change too often for a static page to stay honest, and the number that matters is your bill, not the rate card. Each card describes the pricing shape and what makes it grow, and links the vendor’s official pricing page so you can check current numbers yourself. Netdata’s own pricing is stated because we control it.